Domestic food companies, too, continue to bet on packaged foods.
The consortium of Sony Entertainment Television and World Sports Group, which paid BCCI $60 million (Rs 240 crore) as the telecast rights fee for the first season of the Twenty 20 league has already recovered its money. Sony-WSG will together earn around Rs 380 crore (Rs 3.8 billion) worldwide from the league. Sony is confident of selling 11,800 seconds across 59 matches, at a premium. Vodafone, Godrej, Hyundai, Coca-Cola & Max New York and StanChart has already booked spots.
By 2020, we should have some 10 listed sports companies, with one or two big enough to be on the Sensex
'I find the RBI edict to the Kotak Mahindra Bank to reduce Uday Kotak's shareholding very unreasonable,' says Sudhir Bisht.
On February 20 and 21 more than 12,000 riders and bike enthusiasts rode cross-country to Goa to celebrate the spirit and lifestyle of the Indian Biking community. Here's what happened at the annual bikers' meet at Vagator.
Khan also said Pakistan has decided to partner any other country only for peace and named the partnership with the US as the one.
The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.
Amitabh Bachhan, Lady Gaga, Mahatma Gandhi are among the 50 figures who will be part of the wax museum.
In the first year, each of the eight team owners will spend around Rs 25 crore on marketing and promotion, which include below-the-line activities, city-based club activations and so on, say sources.
Some of the big moments of the sporting world from 2010-2019!
With one million users in Brazil, and 35,000 here in India within three weeks -- are we going to witness an encore from Orkut Bykkkten?
Siva Sankar looks at S P Balasubrahmanyam's fantastic repertoire.
A customer wanting to buy a car would have to wait a long time for delivery.
Bikash Mohapatra salutes Shah Rukh Khan and Kolkata Knight Riders on their triumph in the fifth edition of the IPL
In webcast address to India, Microsoft CEO says Azure seeing 'incredible' momentum here, with technology adaption racing in unprecedented ways.
'After I won the final I gave my father a call.' 'He said the family had followed my progress on TV and saw that I had won.' '"We are going to sleep now," he said.' 'I told him 'I am a world champion and you are going to sleep!'
'I'm not surprised with what's happening in India,' 'Tiger' Tyagarajan tells Nivedita Mookerji.
Royal Challengers Bangalore captain Virat Kohli remembered 'controversial' former franchise director Vijay Mallya for picking him in the team and providing an opportunity to rub shoulders with the world's best players. "My association with RCB has been special as it has been exciting from the first season. I was chosen to play for RCB by Mr Mallya. I have learnt so much and getting to play with the world's best players. "I am welcomed here warmly, I love this franchise, the city, fans, deep connection," he told reporters on the eve of his team's face-off with Sunrisers Hyderabad at Chinnaswamy stadium in Bengaluru. Mallya, who has defaulted in loans in excess of Rs 9000 crore, is facing probe by various investigative agencies. The 60-year-old bought RCB in 2008 but the popular franchise has not been able to win a single Indian Premier League title in eight attempts.
The finance ministry and several agencies under it such as the Securities and Exchange Board of India (Sebi) and the Enforcement Directorate (ED), which are investigating the affairs of Sahara India Parivar, are worried about its exposure to National Spot Exchange Ltd (NSEL) products.
The Supreme Court panel, inquiring into the IPL spot-fixing scam, has come down heavily on the Mumbai police for being "not willing" to investigate the involvement of underworld don Dawood Ibrahim and protecting "lots of persons" involved in the betting syndicate.
Hopefully, the grey world of central banking in a nation hit by demonetisation, will lighten up with some of his notes soon.
We must take action to address the impediments to growth faced by our businesses and our economies. And we can only succeed by working together, says American Secretary of Commerce Penny Pritzker.
The event will be telecast on MSM's sports channels -- Sony Six and Sony Six HD in English - and Sony Aath, the network's only regional channel, in Bengali.
Prime Minister Narendra Modi leads the list of retweets with his election winning post on Twitter being shared by over 70,515 people on the microblogging site.
A day after the Prime Minister's Office sought to counter the perception that Manmohan Singh has been "weak" in his tenure, senior Bharatiya Janata Party leader Arun Jaitley on Saturday took potshots at him.
Mehbooba Mufti is running an alliance that is unnatural -- and one she instinctively militates against. She needs to be responsible in what she says and does -- and her time starts now, says Aditi Phadnis.
The fictional characters in the movie knew that water was of utmost importance. This is something that the BCCI continues to ignore as they insist that IPL matches, be played in the drought-hit state, writes Rediff com's Syed Firdaus Ashraf.
'The Reserve Bank's independence has remained a work in progress, an enduring challenge that the nation has been grappling with on an ongoing basis,' says RBI Deputy Governor Dr Viral Acharya.
Viveat Susan Pinto & Niraj Bhatt in conversation with Nirvik Singh, chairman and CEO, Grey Group.
Entirely new businesses have been built using data to disrupt traditional companies.
Getting an assurance from the Apple CEO on manufacturing in India will mean much to the NDA government.
The ED's fresh chargesheet against Mallya and his firms is likely to pave the way for him to be declared "fugitive" under a new Indian law.
'Many fresh faces have come before him on both sides, and every sort of individual -- liberal, conservative, hardliner, dictator -- has come and gone.' 'I think we just seem to be happier when we hate one another,' says Aakar Patel.
The ban on liquor advertising is an example of policy hypocrisy at play.
Multiple Grand Slam winner Sania Mirza is only 29 but the iconic sportswomen has put together the story of beating incredible odds to get to the top of the tennis world in a new book. Sania, who turned an instant sensation after she won the Wimbledon Championships girls' doubles title at the age of 16 and went on to register 41 consecutive wins with her doubles partner Martina Hingis, talks about her journey and its hardships to become the Tennis World Number One.
Sony's estimated profit on IPL over 10 years is 2,500 crore. Why didn't it fight tooth & nail to keep the rights?
Prime Minister Narendra Modi on Saturday announced a package of Rs 80,000 crore for Jammu and Kashmir.
Prakash Bhandari chalks the journey of Lalit Modi from his troubled adolescent days to his mid-life crisis, from his grand success at the India Premier League to his dramatic exit from it
